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商品編號： W19258 出版日期： 2019/06/12 作者姓名： Heavey, Ciaran;Piaskowska, Dorota 商品類別： Other 商品規格： 23p 再版日期： 地域： Ireland 產業： Transportation & warehousing 個案年度： 2018 -
商品敘述：
Unlike any other European airline, Ryanair DAC had long experienced impressive growth and performance thanks to its well-designed and ruthlessly executed low-cost carrier business model. However, the limits of growth did begin to appear, at which time the company adjusted its business model with an increased emphasis on customer orientation. As a result, cracks in the business model appeared and labour issues came to the fore. While the media and industry analysts were focused on these challenges, Ryanair was undergoing a quiet digital revolution, shifting the airline''s business model toward a technology-based travel platform. With the problems in the business model and a shifting business strategy, could Ryanair achieve the ambitious growth targets it set for 2024? Ciaran Heavey is affiliated with University College Dublin. Dorota Piaskowska is affiliated with University College Dublin.
涵蓋領域：
Business model innovation;Cost leadership strategy;Market evolution;Strategic innovations;Transformations
相關資料：
Case Teaching Note, (W19259), 17p, by Ciaran Heavey, Dorota Piaskowska
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